golfoy

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Magento Migration for Golfoy | Support & Maintenance

Creating Breakthroughs in Golfoy’s Shopping Experience

Website

www.golfoy.com

Industry

Retail / Sports

Platform

Overview

Golfoy is India’s leading online platform for golf enthusiasts, established in 2014. The brand combines a passion for golf with innovative e-commerce solutions, providing a seamless experience for golfers of all skill levels. Beyond retail, Golfoy fosters a vibrant community, making golf more accessible and engaging nationwide.

Problem Statement

Golfoy faced significant challenges with their existing e-commerce platform, including:

• Performance Issues

Performance Issues: Slow site speed and functionality bottlenecks hindered the overall user experience .

• Customer Drop-Off

High page loading times led to increased customer abandonment rates, impacting retention and conversions.

• Outdated Users Features

Inefficient checkout processes and limited customer engagement tools reduced the effectiveness of their e-commmerce operations.

• Marketing Limitations

Lack of personalized marketing strategies resulted in missed opportunities to drive sales and improve customer interactions

Our Solution

We implemented a comprehensive Magento migration strategy to enhance Golfoy’s e-commerce platform:

Performance Optimization

We upgraded Golfoy’s Magento platform to deliver faster site speed and smoother functionality, addressing performance bottlenecks and enhancing the overall user experience.

User Experience

We integrated Klevu search to improve catalog browsing and developed a custom extension to streamline order processing, ensuring faster delivery to customers.

Checkout Redesign

The checkout process was completely overhauled with a tailored design, aligning with Golfoy’s specific business needs to improve performance and enhance the user experience.

Customer Engagement

Reward points were seamlessly migrated to Mageplaza’s loyalty and referral program, while a custom review module was developed to simplify customer feedback and foster deeper engagement.

Increased Conversions

ActiveCampaign was integrated to enable personalized marketing strategies, such as abandoned cart recovery and transactional email automation, resulting in higher sales conversions.

Results

Our tailored approach led to significant improvements in Golfoy’s website performance and customer engagement. Key results include:

Artamis Studio has been instrumental in transforming Golfoy.com into a seamless and high-performing e-commerce platform. Their expertise in Magento and attention to detail ensured a flawless user experience for our customers. The team is highly responsive and always goes above and beyond to meet our needs. Highly recommended for anyone looking for a reliable web partner!

Sanchit Garg

Co-Founder Golfoy.com